Why Branding?
Branding isn’t just stories and visuals, it has a deep business impact. Our brand identity design services can help increase your company’s market value and make you a formidable force in the market.
Recognition
Stand out in a Branding is the only way to stand out in a crowded market. This isn’t easy, but our pros know how to represent your distinct personality combining all elements together.
Premium Positioning
If you can establish yourself as a high-value brand, get ready to enjoy better opportunities, more customers, and new partnerships.
Consistency
From social posts to product packaging, every element should reflect your brand’s core identity for a lasting impact.
What Makes
Powerful Brands
Brand strategy affects the core of your business. We don’t overwhelm you with too many ideas, too many tools, and too many changes to handle.
Logo Design
Did you know even the shape of your logo could affect consumer perceptions of your brand’s “premiumness?” Our expert eyes perfectly capture the essence of your brand.
Color Psychology
Color affects mood, behavior, and purchase decisions. Our color pallets tell your story visually and create a lasting impression on your audience.
Typography System
Are you sure your chosen fonts are really representing your brand’s unique personality? If not, let us fix your readability and tone.
Our Brand Identity Design Services in Action
See how we give life to brand personalities in real-life scenarios - from digital to print, big to small.
Digital Presence
Your brand's digital footprint across web and social platforms
Instagram Profile
LinkedIn Banner
Email Template
and many more...
Design Starts with Strategy
Brand strategy is a serious and demanding process. First, we define your brand foundation. Then we move to visual identity and communication. After that comes marketing.
Target Audience Analysis
Exploring the demographics, psychographics, and pain points of customers.
Competitive Landscape
Auditing competitor positioning to find out differentiation opportunities.
Brand Positioning
Defining your unique value and market perception.
Session
01
Discovery
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Business goals & vision
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Current brand perception
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Market challenges
2 hours
Session
02
Positioning
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Unique value proposition
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Brand personality traits
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Competitive differentiation
2 hours
Session
03
Messaging
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Brand voice & tone
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Key messaging pillars
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Tagline development
2 hours
How We Define Your Brand Foundation
Your brand is like a house - it needs a solid foundation before you worry about the visual aspects of your brand identity.
Mission
Your mission is the reason your company exists. It defines who you are as a brand, what problem you solve, and what value you bring to your customers.
Vision
Every great brand is the outcome of a visionary team that worked on a business idea. Your vision moves your whole team towards a shared goal.
Values
These are principles that impact your brand’s behavior and decision. They are an essential factor to build a trust rapport with your customers.
Personality
Brand personality is the human-like traits your brand embodies. It needs to be unique, easily relatable, and memorable to separate yourself from competition.
How We Create a Brand Identity
Communication and branding go hand in hand. We closely work with you to bring the real personality of your brand to life.
Research & Audit
We take our time to know more about your business and your current market stance. This is a vital step to position you effectively
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Market Research
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Competitor Analysis
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Audience Profiling
Concept Exploration
Next, we develop 2-3 unique creative directions for your brand. The same story is envisioned in different ways without changing your core values.
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Mood Boards
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Logo Concepts
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Style Directions
Refinement
Then, we polish the chosen direction based on your feedback. Our team keeps iterating until every detail perfectly captures your brand's essence.
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Design Iterations
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Stakeholder Review
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Final Adjustments
Delivery & Education
Finally, we hand over all assets and teach you how to use them. You receive detailed files and guidance for seamless implementation.
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Brand Guidelines
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Asset Package
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Training Session
Our Design Process
Here’s what makes Pixxen’s brand identity design so exceptional.
Core Identity
As mentioned before, our first and most important task is to define who you are as a brand - your personality, and how you want people to feel when they come across your business.
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Primary, Secondary, and Monogram Logos
Multiple formats (SVG, PNG, EPS) for all use cases
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Typography System
Headings, body text, and hierarchy guidelines
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Custom Color Palette
HEX, RGB, CMYK, and Pantone values
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Icon & Pattern Library
Supporting visual elements for brand consistency
Documentation & Assets
We keep everything simple and hassle-free. As part of it, you get a complete, organized design file system that your developer team finds easily usable.
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30+ Page Brand Guideline PDF
Comprehensive usage rules and best practices
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Social Media Profile & Cover Templates
Ready-to-use templates for all major platforms
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Business Card & Letterhead Designs
Print-ready files with bleed and trim marks
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Email Signature Template
HTML email signature for professional communication
Marketing Materials
Looking wonderful isn’t the ultimate goal of your visual identity design, it should grow with your brand. You can professionally use our practical, ready-to-use materials from day one.
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Presentation Template
Branded slide deck for pitches and meetings
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Social Media Post Templates
10+ customizable templates for Instagram, LinkedIn, etc.
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Brand Photography Guidelines
Direction for image selection and styling
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Packaging Design Concepts
If applicable to your business model
Support & Training
Pixxen is renowned for our lasting relationships with our clients. We’re always there to guide you through the whole process on demand.
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Brand Launch Strategy Session
90-minute consultation on rollout and implementation
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Team Training Workshop
Educate your team on proper brand usage
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30 Days Post-Launch Support
Email support for any brand-related questions
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Organized Asset Library
Cloud storage with all files neatly organized
0+
Websites Launched
0%
Average Conversion Increase
1.7s
Average Load Time
0%
Client Satisfaction
Hear It from Our Clients
Frequently Asked Questions
How long do you take to create a visual identity for my brand’s official website?
Anywhere from a few weeks to a few months. If it’s a simple site and all the content (e.g. text, images, and logos) is ready, this will be done in a few weeks. But if your project involves lots of custom elements, this could take a few months or so.
How do I know if your brand identity design services are working?
We use tools, automation, and manual inputs to track the right KPIs.
We look at brand awareness first, and ask questions like - “are more people engaging with your social posts?” “Are they visiting your site directly?”
Next, we check perception. What are people saying in reviews and surveys? Do they trust it?
Then there’s conversion. Are more visitors taking action like buying, signing up, or downloading?
We track these metrics consistently to see if the numbers are rising.
What if I’m not happy with the delivery?
No worries, just let us know immediately if you think our branding design services are not up to par. Since we care about your satisfaction, we’ll review your feedback and solve all the issues as early as possible. If it requires minimal work, we won’t charge you extra for those revisions.
Take the First Step
From concept to MVP, from poor marketing strategy to powerful brand exposure - with Pixxen, you’re in good hands.