Website
/Hotel
Luxeora Hotel Website Redesign
+42%
Direct Bookings
-28%
Bounce Rate
+60%
Mobile Conversion
Luxeora
Hotel Website
Services
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UI/UX Website Design
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User Research & Discovery
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Prototyping
-
Brand Storytelling
Timeline
Project Duration
Total Duration
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Idea:
1 Week
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Research:
2 Weeks
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Design:
4 Weeks
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Prototype:
2 Weeks
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Testing:
1 Week
Tools & technology
Project team
Md. Abdullah Al Mamun
Sr. UI/UX Designer
Md. Nasimul Huda
UI/UX Designer
Mohammodullah Siddik
Lead UI/UX Designer
The Challenge
While luxury hotel websites mirror physical spaces, their existing design lacked that essential feature. The slow website was also killing direct bookings, while confusing pages drove the guests away.
The Problem
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1
High Bounce Rate
Users dropped off within seconds after seeing overcrowded pages. Slow load times were very frustrating to them.
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2
Booking Flow Chaos
The booking engine functioned like a tax form. Too many steps stopped users from completing reservations.
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3
Weak Brand Storytelling
The current design literally destroyed brand warmth because it failed to create the real luxury feel.
Project Objectives
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Improve Conversions
Using refined typography and an elegant hero section for direct bookings.
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Simplify the Booking Funnel
Removing mental friction while subconsciously driving users toward specific actions.
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Strengthen Brand Storytelling
Perfectly blending visuals, copy, and interaction design for comfort and elegance.
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Optimize Layout
Utilizing clear hierarchy and whitespace to improve scannability.
User Research
As part of our web design process, we started off with thoroughly researching frequent travelers and luxury hotel guests. We mapped their frustrations with standard booking platforms.
Michael Chen
The On-the-Go Executive
42 years old | Sales Director
Demographics
Location:
New York, NY
Scale:
Frequent Business Travel
Frustrations
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Mobile booking forms loaded slowly and crashed frequently.
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Chaotic reservation steps required too much time.
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Complex menus hid critical room availability.
Goals
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Book a premium suite directly from a smartphone.
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Experience a smooth, tax-form-free reservation process.
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View room pricing and dates instantly.
Sophia Laurent
The Experience Seeker
36 years old | Creative Director
Demographics
Location:
Paris, France
Scale:
High-End Vacation Planning
Frustrations
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The website felt cold and lacked emotional connection.
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Poor layouts didn’t give critical amenity information.
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Generic digital branding failed to match the luxury experience.
Goals
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Feel the hotel warmth and luxury before booking.
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Find spa and dining facilities immediately.
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Trust the brand through elegant visual storytelling.
David Miller
The Milestone Celebrator
55 years old | Architect
Demographics
Location:
London, UK
Scale:
Special Occasion Travel
Frustrations
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No specific room differences behind vague text.
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Chaotic booking engines caused unnecessary anxiety.
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Slow-loading pages interrupted the reservation process.
Goals
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Compare suite facilities clearly on a single screen.
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Complete the booking flow without confusing steps.
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Verify premium amenities like rooftop lounges and airport pickups instantly.
Information Architecture
Then, we created a layout that relied on clear hierarchy and whitespace. As always, our focus was on clarity, elegance, and conversion.
Before Redesign
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Overcrowded website pages caused high user bounce rates
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Slow system load times frustrated potential guests immediately
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Complex booking flows felt like tedious tax forms
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A 62% booking abandonment rate destroyed digital revenue
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Weak visual storytelling hid the premium hotel experience
After Redesign
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A modern hero section secures immediate guest attention
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A distraction-free booking form increases direct reservations by 42%
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Optimized page layouts boost mobile conversion rates by 60%
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Clear visual hierarchy reduces the total bounce rate by 28%
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Earthy color palettes communicate a true luxury stay experience
Wireframe Exploration
Next, we created structural layouts to fix the confusing booking flow. We carefully tested the reservation steps before applying the visual identity.
Hero Section
Key Decisions
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Elegant, high-impact photography placement.
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Direct access to the booking widget.
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Refined typography for brand reinforcement.
Rooms & Suites
Key Decisions
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Strategic image placement next to corresponding details.
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Highly scannable room specifications.
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Left-aligned facility cards for quick reading.
Guest Testimonials
Key Decisions
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Grid layout around a central logo.
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Clean text for easy reading.
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Names and locations for proof.
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Hover effects for active cards.
Visual Identity & Typography
Our team implemented the Onest typeface and an earthy color palette. As expected, these visual choices finally helped reinforce the luxury atmosphere.
The Solution
Here comes the specific features that helped improve Luxeora Hotel’s user engagement and direct bookings after our project completion.
Feature 01
Immersive Brand Authority
It was challenging for us to give that much-desired “exclusive” feel. We decided to use generous whitespace with a minimalist "less is more" approach.
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Elegant Hero Section
To match the brand atmosphere instantly.
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High-Impact Visuals
To display premium photography immediately.
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Clear CTA
To show users booking options without scrolling.
+42%
Direct Bookings
3x
User Engagement
Feature 02
Immersive Living Gallery
This section is all about balancing this website’s aesthetics with functionality so every detail is as beautiful as it is easy to find.
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Warm & Crafted Rooms Showcase
To highlight how Luxeora blends soft luxury with crafted interiors.
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Strategic Image Placement
To catch the user’s attention immediately.
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Scannable Details
To clearly read room specifications and pricing.
-28%
Bounce Rate
100%
Visual Accuracy
Feature 03
High-Conversion Booking Funnel
Our approach was to merge essential stay details with a refined booking interface for a remarkable reservation experience.
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Sleek Hotel Booking Form
To remove distractions and help users book faster.
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Left-Side Facilities Card
To provide key facility information directly next to the booking form.
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Frictionless Inputs
To select dates and guest numbers with a simplified interface.
5.70s
Average Load Time Decrease
99%
Form Completion
Feature 04
Facilities & Amenities Showcase
Powered by our creative design strategy, this website now delivers key information immediately.
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Visual Facility Cards
To put important facilities on the left side of the screen.
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Quick Scanning
To instantly check amenities like fitness centers and airport pickups.
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Clear Information Delivery
To remove confusion about their hotel services.
85%
Faster Information Access
100%
Amenity Clarity
Mobile Experience
We also rebuilt their mobile website design for 70% of total users. Our team removed all the messy booking steps to ensure a fast and hassle-free reservation process.
Take the First Step
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