Fitness Studio & Gym Website Design

Common Gym Website Issues

• 1 No Intro Offer Above the Fold If you’ve a special offer like a “7-Day Trial”, “3 Classes for $25”, or “First Personal Training Session $49”, show it right above the fold so the visitor has a good reason to browse more. If you’ve a special offer like a “7-Day Trial”, “3 Classes for $25”, or “First Personal Training Session $49”, show it right above the fold so the visitor has a good reason to browse more.
• 2 Your Website Has No Vibe Fitness and motivation go hand in hand. Every element on your site should encourage people to give your fitness facility a try. Fitness and motivation go hand in hand. Every element on your site should encourage people to give your fitness facility a try.
• 3 The ‘About’ Page Has Little or No Info About You Aside from the space, equipment, and other facilities, people want to know about you; i.e., your personality, specialties, certifications, experience, and more. Aside from the space, equipment, and other facilities, people want to know about you; i.e., your personality, specialties, certifications, experience, and more.
• 4 You’re Not Ranking for Local Keywords This is an SEO issue. You rank only when you have SEO-optimized, neighborhood-targeted pages along with an optimized Google Business Profile. This is an SEO issue. You rank only when you have SEO-optimized, neighborhood-targeted pages along with an optimized Google Business Profile.
• 5 You Don’t Have Your Own Class Schedule Interface Popular fitness platforms like Mindbody, ClassPass, or Zen Planner make your scheduling process slow and ugly-looking. This also causes bad branding that you want to avoid at all costs. Popular fitness platforms like Mindbody, ClassPass, or Zen Planner make your scheduling process slow and ugly-loooking. This also causes bad branding that you want to avoid at all costs.
• 6 You’re Not Showing Membership Prices on Your Site It’s true a consultation-first model works for some premium gyms. But people are more likely to leave your site if they can’t easily find your membership prices. It’s true a consultation-first model works for some premium gyms. But people are more likely to leave your site if they can’t easily find your membership prices.
• 7 Your Class Descriptions Aren’t Describing Things Well Your prospects are interested in every detail they’re going to join soon. So, mention everything - what they’ll be doing, how intense it is, who it’s for, what to wear, and so on. Your prospects are interested in every detail they’re going to join soon. So, mention everything - what they’ll be doing, how intense it is, who it’s for, what to wear, and so on.
• 8 Your Booking Process is Too Complicated Our lives are already complicated, you don’t want to add to it; especially when someone is ready to convert. Keep the booking process simple with as few steps as possible. Our lives are already complicated, you don’t want to add to it; especially when someone is ready to convert. Keep the booking process simple with as few steps as possible.
• 9 Your Testimonials Aren’t Convincing Enough Just keep it real. Add real photos and names of the members. Mention what they achieved and how long they’ve been training with you. Just keep it real. Add real photos and names of the members. Mention what they achieved and how long they’ve been training with you.