Insurance Agency Web Design
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Insurance is the risky business of providing peace of mind. As an independent insurance agent, your website should have all the elements to achieve that. This fixed-price $999 Insurance Agency Web Design Package is designed to help you have that without burning a hole into your pockets.
99%Of homebuyers start their search online
1.2%Of visitors convert into leads on average
<2 minAvg. visitor time before bounce
62%More conversions through real lead funnels
What May Cause You to Lose High-Intent Leads
A dashing website means nothing if it can’t convert visitors. Based on our experience, here are the most common reasons so many insurance companies don’t do well with their websites.
Your Booking Flow Doesn’t Really “Flow”
When someone is mentally prepared to buy insurance, they don’t want to fill out long forms just to contact you. We give your prospects a simple and quick way to request a quote.
You Still Have a Common Coverage Page
It may have worked decades ago, but not anymore. We create dedicated pages for every coverage and optimize them so they become both Google-and visitor-friendly.
Your Don’t Have Carrier Partner Logos
As an independent agent, this is where you separate yourself from your competitors. Use carrier partner logos to let people know you can shop several options for them.
You Don’t Seem Too Trustworthy
Your trust signals are your main assets. Make sure your license details, affiliations, expertise, years in business, and other credibility factors are right in front of visitors’ eyes.
Your Site Isn’t Multilingual
Let’s say you’re located in Texas. In that case, you can’t ignore offering a Spanish-language experience because a large part of your audience may prefer Spanish over English.
Your Claims Support Isn’t Convincing
You need to assure your prospects you’ll be there when they are in trouble. Clearly explain how your agency helps during the claims process and what to expect from you.
You Don’t Have a Dedicated Medicare Page
Just a small mention in your navigation that you offer Medicare isn’t enough. That’s why we create a separate page with details to help people easily find their options.
Your Content Isn’t Much Useful
People want to know what’s in it for them when they’re shopping around for insurance. We create helpful content covering what people in your local market are searching for.
Your Visitors Aren’t Sure About Bundling Options
Everyone wants to lower their cost when shopping around for insurance. If you offer multi-policy discounts or bundling options, make that benefit easy to see through your design.
What Makes This $999 Plan Exclusive
Here’s what you’ve to usually pay for the same services if you decide to work with separate providers, and what Pixxen offers at this fixed price.
130+ Sites Launched Niche-Specific Design You Own All Assets No Retainers
PixxenPay as the Work Is Delivered
Pay in three simple milestones as your project progresses, and review every stage before you make the next payment.
Brand Foundation
We start by creating your logo, visual identity, and design system for an unforgettable first impression.
Design & Development
Once your site is fully designed and developed, review and approve it. Then sign off on the second milestone.
Launch & Support
The final payment is due when your finished website goes live. The 30-day post-launch support starts the same day.
Experience the Power of Niche-Specific Design
Different types of insurance coverage need different web design strategies to target the right leads effectively. Here’s how we cater to that need in general.
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Home Insurance Specialist
Home Insurance Quote Widget | Coverage Explainers | Claims Support | Carrier Comparison | Homeowners vs Renters Coverage | Flood & Umbrella Insurance | Policy Review
Auto Insurance Specialist
Auto Quote Widget | SR-22 Support | Multi-Vehicle Discounts | Teen Driver Coverage | Classic Car Insurance | Motorcycle Coverage | RV Insurance
Life Insurance Specialist
Term vs Whole Life Comparison | Coverage Calculator | Advisor Positioning | Beneficiary Planning | Final Expense Coverage | Policy Review | Life Insurance Guides
Business Insurance Specialist
Industry-Specific Pages | General Liability & Professional Liability | Cyber & EPLI Coverage | Workers’ Compensation | BOPs | Commercial Auto | Industry-Specific Bonds
Health Insurance Broker
Marketplace vs Employer Plans | Individual & Family Plans | Comparison Tools | Enrollment Period Messaging | Subsidy Eligibility | Small-Group Coverage | Health Insurance Guides
Medicare Specialist
Medicare Advantage vs Supplement | AEP & OEP Enrollment Dates | Part D Prescription Coverage | Plan Comparison | Enrollment Support | Annual Plan Reviews
Independent Agent (Multi-Line)
Carrier Partner Logos | Multi-Line Coverage | Free Policy Review | Multi-Policy Discounts | Quote Request Options | Coverage Comparison | Local Agent Positioning
Specialty Insurance
Marine & Boat Insurance | Equine Insurance | Fine Art & Collectibles | Custom Underwriting | Valuation Services | Appraisal Partnerships | Specialty Claims Support
1.2%Of visitors convert on average
<2 minAvg. session duration before bounce
62%More conversions through optimized lead funnels
Serving Nationwide
Get dedicated, SEO-optimized service area pages with hyperlocal content and get high-intent leads from the cities, suburbs, and neighborhoods you cover.
Not seeing your city above? We also work with independent insurance agents in the UK, Canada, Australia, New Zealand, and Western Europe.
Launch Your Website Within Two Weeks
You deserve to see ROI as soon as possible. As a professional agency, our job is to make sure you do.
Discovery
Share everything about your company, including your insurance products, carriers, service areas, team, quote process, licenses, business goals, and so on.
Design
We design every page addressing client concerns first. Once done, we share the complete file for your valuable feedback.
Build + SEO
Coding starts in this step, while we also connect the tools you’re using, e.g. quote forms, policy management systems, appointment scheduling, payment systems, and more.
Launch + Train
Your site goes live right on time. Then, your team gets a 20-min training on the basics, while the 30-day support period also starts.
Check Our Portfolio
See how we design insurance websites that build trust, simplify the user journey, and guide visitors toward conversion.
Cornerstone Insurance Group
Cornerstone Insurance Group increased monthly quote requests from 14 to 87 within six months. Its multi-policy bundle rate also grew by 28%.
Summit Insurance
Summit Insurance generated 186 new quote inquiries in its first six months after launching a new insurance website.
Harborview Insurance Agency
A simpler quote experience helped Harborview Insurance Agency capture 64% more completed quote requests, while quote form completion climbed by 41%.
Platform & Integrations
We prefer WordPress for better SEO performance, and Webflow or Squarespace for those who need a visual-heavy website. We can also integrate 3rd party software into either via API.
WordPress
Webflow
Squarespace WordPress Webflow Squarespace WordPress Webflow Squarespace WordPress Webflow Squarespace WordPress Webflow SquarespaceIntegrates With the Tools You’re Already Using
Pixxen vs Carrier Captive Marketing vs Full-Service Marketing Agency
Three honest paths. Each fits a different insurance agents business. Here's the math, no spin.
Pixxen $999 Pixxen $999 Pixxen $999 Pixxen $999 Pixxen $999 Pixxen $999Are you an independent agency? Do you make $200K–$3M in annual revenue? Try this $999 package to get your own branded website.
Captive State Farm or Allstate agent? You’re better off using the carrier template included with your captive contract.
For large, independent insurance providers with an $8K+/month marketing budget, a full-service marketing agency is exactly what they need.
What to Expect After Launch
You start seeing the difference as soon as we launch your website.
1Launch
Get your site indexed within 48 hours while your Google Business Profile is optimized and your Search Console tracking starts.
2First impressions
Your GBP enters local map searches while the long-tail client queries start ranking on page two or three.
3First Leads
You start getting results as you show up on Google Map Pack and start getting calls. If not, we audit and fix the existing issues.
4Compounding Effects
As your client base grows, so do your reviews. As a result, your client number compounds every passing month.
What We Can’t Promise
This $999 Insurance Agency Web Design pack has everything you need to build a professional website for you. But we can’t guarantee the following because they’re outside our scope of work.
Instant Ranking
If you’re going through cut-throat competition, it’ll take some time to rank because you’ll have to build your authority and reputation first.
Claiming Your Google Business Profile
We optimize your profile to boost your local visibility, but we don’t create it because Google takes time (usually 7-14 days) to verify your account.
Off-Page SEO
Our in-house SEO team will build your SEO foundation. But we can’t perform link building, brand mentions and other time-consuming off-page SEO tasks for this one-time package.
Carrier Appointment Approval
We’ll display the carriers you have appointments with, but we can’t get state-specific approval to write coverage you don’t have appointments for or enroll you with carriers on your behalf.
“We wanted to move away from competing on price alone. Pixxen did a great job. They designed around choice, expertise, and personal service. It’s changed the quality of the leads we get from the site.”
Insurance Consultant & Owner, Horizon Risk & Insurance (Bordeaux)
“We already had a site, but it was not business-specific. That caused serious issues because insurance needs vary from business to business. The industry-specific pages in this plan changed the game for us. They never lost patience with our feedback too (we gave quite a bit of it!). The final work came out amazing.”
Senior Insurance Adviser, Sterling Cover Partners (Leeds)
“The whole thing was smooth. I liked their offer and contacted the agency. They were very friendly and helpful. I’m not very technical, so I was a little worried about it. But that wasn’t necessary because they understood my idea with just a few words. The site went live on the 12th day, and I’m now very positive about its performance.”
Managing Partner, Laurent Insurance Advisory (Lyon)
Don’t Stop the Growth
Use our free guides and resources to learn about the latest happenings in the design industry.
The insurance-specific Google Business Profile audit
GBP categories, services, photo cadence for insurance agents.
How to write coverage-type landing pages that rank
Per-coverage structure that captures the research-stage shopper.
Building a Spanish-language insurance site that ranks
Translation vs transcreation, bilingual SEO, and bilingual quote intake setup.
The Medicare Annual Enrollment Period playbook
How to capture AEP and OEP seasonal volume without leaving evergreen revenue on the table.
The 5-field quote form that doubles your contact-to-quote rate
Field structure for home, auto, life, and business quote intake.
Soliciting reviews under state insurance department rules
What you can ask, what you cannot, by state.
Frequently asked questions
What exactly does this $999 pack cover?
This $999 Insurance Agency Web Design pack has everything you need to design and build your website; i.e., complete brand identity design, custom development, SEO content (web+blog), on-page+technical SEO, Google Business Profile optimization, and 30 days of post-launch support.
I’m worried about ranking. How can you help?
Yes, we know this is one of the major concerns of our clients. That’s why we do keyword research to find local intent, create SEO-optimized content, and perform on-page and technical SEO. This usually paves way for a good start online.
Can you make my website bilingual/multilingual?
Of course. If you’re targeting a Spanish-speaking audience for example, we can create Spanish-language coverage pages, bilingual agent profiles, and Spanish quote intake. Additional languages are also available for a one-time $399 fee.
Can you keep helping with SEO after launch?
Absolutely. Our in-house SEOs are there to help. They’ll run an SEO campaign after creating a custom strategy for you. But that local SEO service isn’t included in this insurance agency website design package.
How do you build a website if I cover more than one area?
No worries. We’ll build a dedicated page for every large area (city and/or suburb) you cover. These location pages will also be SEO-optimized.
What can I expect after the 30-day support period?
You’ll have full ownership of your website and its content. If you’d like continued help after the first 30 days, you can ask for ongoing support at $99/month that you can cancel anytime.
Your Custom Website Is Just a Click Away!
Pixxen’s friendly team is eagerly waiting to talk to you! Book a free 30-min call now and share your vision, concerns, and needs the simplest way possible. We’ll create a custom website for you in 14 days.