Physical Therapy Website Design
Build a custom, niche-specific website with a solid SEO base designed to rank and convert.
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130+ PT Websites Launched - Fixed Price, One-Time Project
- You Own Everything
- No Retainers
Why Your PT Website Needs a Complete Overhaul
Many of our clients come to us because they’re not seeing enough conversions. These are the most common issues we find and work through one by one.
01No Mention of Direct Access to PT
Since patients in most states can see a physical therapist without a doctor’s referral, if you don’t make that clear, visitors may think they need to see their doctor first and never contact you.
02Insurance Information Can’t Be Found Easily
It’s super important for patients to know if you’ll take their insurance before they decide to reach out to you. So, make sure your insurance information is right in front of their eyes.
03No Patient-Centric Design
Does your site only have an “About Us” page and a list of treatment options? However, in reality, patients mainly care about whether you’re the right professional to help with their conditions.
04No Result-Focused Content
That means you’re always talking about techniques instead of outcomes. You should also mention how exactly your treatment can help them in their everyday lives.
05The User Flow Doesn’t Cater to Different Types of Patients
You can call your site structure great when it gives every major type of patient a tailored journey that fits their concerns and expectations. Pixxen excels at this approach.
06You Have a Common “Services” Page
We’re so tired of this age-old issue! You need a dedicated page for every major therapy you provide so you can build a specific SEO strategy for each one.
07No Dedicated Location Pages
The same rule applies here. You’re a local business, so you should have dedicated pages for major areas (like a city or metro) and mention smaller neighborhoods throughout the website.
08You Don’t Look So Credible
Those in pain want to feel confident that they’re choosing real PT experts in their locality. Your site should have the right trust signals to reinforce that.
09Slow Follow-up After an Inquiry
When a patient fills out a form or requests an appointment, your team should get back to them immediately. You’ll lose precious leads if that inquiry takes too long to follow up.
What This $999 PT Web Design Pack Covers
Here’s what you’d typically pay for the same services if you went with separate providers, and what we offer together at this fixed price.
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Trusted by independent pt care businesses - 14-day delivery
- You own the site, content, and domain
- No retainers
Logo + Brand Identity Design
Custom Logo | Color Palette | Brand Guidelines | Typography System | Professional Visual Identity | Complete Branding Kit
Custom 7-Page Website Design
Home | PT Services | Conditions We Treat | About | Our Therapists | Service Areas | Insurance | Reviews | Contact | Mobile-First, Responsive Design | Fast Loading
SEO Web + Blog Content
Service-Focused & Location-Specific Content | Local Keyword Research | Back Pain | Sports Injuries | Post-Surgical Rehab | Orthopedic PT | Balance & Vestibular Therapy
Technical + On-Page SEO
SEO Titles & Descriptions | Internal + External Linking | robots.txt | XML Sitemap | Search Console Setup | Image Optimization | Local SEO Foundation
Google Business Profile Optimization
Primary Category | Physical Therapy Services | Service Areas | Consistent Business Information | Photos | NAP Cleanup | Local Search Optimization | Review Optimization
Patient Conversion Optimization
Online Appointment Booking | High-Converting Contact Forms | Click-to-Call Setup | Insurance Information | Direct Access Messaging | Condition-Specific CTAs | Lead Tracking
30 Days of Post-Launch Support
Bug Fixes | Content Updates | Minor Changes | Website Guidance | CMS Training | Booking Optimization | Lead Form Optimization | Performance Monitoring
Everything Above
Pixxen Physical Therapist Website Design Pack
Pay as the Work Is Delivered
Pay in three simple milestones as your project progresses, and review every stage thoroughly before you make the next payment.
Start Brand Foundation
We start by creating your logo, visual identity, and design system for an unforgettable first impression.
Due at Project Start
Midway Design & Development
Once your site is fully designed and developed, review and approve it. Then sign off on the second milestone.
Due at Design Approval
Launch Launch & Support
The final payment is due when your finished website goes live. The 30-day post-launch support starts the same day.
Due at Launch
9 features PT clinic owners actually use (and most websites skip)
Every feature on this list exists because we've seen it move the needle on booked leads. Nothing here is decoration.
Insurance Accepted Prominently Displayed
BCBS, Aetna, Cigna, UnitedHealthcare, Medicare, Medicaid, workers' comp carriers — visible in the header and on every service page. Filters insurance-shoppers before the call.
Direct-access messaging where state law allows
Visible 'You don't need a doctor's referral' messaging for direct-access states. Wins the self-referring patient who'd otherwise assume they need a physician visit first.
Condition-specific landing pages
Lower back pain, ACL recovery, rotator cuff, vestibular, pelvic floor, post-stroke, frozen shoulder — each gets its own page targeting that specific search intent.
Therapist profiles with certifications
DPT, OCS, SCS, GCS, OMPT, manual therapy, dry needling — credentials displayed prominently so condition-matching is obvious to prospects.
Online appointment booking integrated
WebPT, Prompt, HENO, or your EMR — bookings route directly into your scheduling system with insurance verification at intake.
Outcome content for common conditions
Recovery timelines, what to expect, exercises and education content. Long-tail SEO content that captures research-stage patients.
CallRail with text-back
Consultation forms trigger instant text-back to the patient confirming receipt and offering next available appointment slots. Cuts response time from 24 hours to under 10 minutes.
Telehealth landing page with hybrid messaging
Visible hybrid in-person + telehealth option for patients who prefer flexibility. Captures the 15–25% post-COVID preference for remote-first care.
Designed Specifically for Your Specializations
Niche areas in physiotherapy are booming, and you need a custom design to target the right audience and increase your conversion rate.
Orthopedic PT Clinic
Post-Surgical Recovery | ACL Rehab | Rotator Cuff Rehab | Total Joint Replacement | Condition-Specific Pages | Orthopedic Surgeon Partnerships | Recovery Information
Sports Medicine PT
Return-to-Sport Programs | Sport-Specific Recovery | ACL & Sports Injury Rehab | Athletic Trainer Partnerships | Performance Rehab | Recovery Timelines | Athlete Success Stories
Neurological PT
Stroke Recovery | Traumatic Brain Injury | Multiple Sclerosis | Parkinson’s Disease | Specialized Equipment | Neurological Rehabilitation | Caregiver Education | NCS-Certified Therapists
Pediatric PT
Developmental Milestones | Pediatric Conditions | Sensory-Friendly Environment | Motor Skills Development | Parent-Focused Content | School Partnerships | Pediatrician Referrals
Geriatric PT
Fall Prevention | Balance Training | Mobility & Strength | Joint Replacement Rehab | Medicare Information | GCS-Certified Therapists | In-Home & On-Site Care | Family-Focused Content
Pelvic Floor PT
Prenatal & Postnatal Care | Incontinence Treatment | Pelvic Pain | Post-Prostate Surgery | Women’s Health | Men’s Health | Telehealth-Friendly Intake | Private & Comfortable Experience
Vestibular & Balance PT
Vertigo | BPPV | Post-Concussion Rehab | Balance Disorders | Vestibular Rehabilitation | Specialized Equipment | Vestibular-Certified Therapists | Balance Assessments
Post-Surgical & Accident Recovery
Workers’ Comp | Motor Vehicle Accident Recovery | Post-Surgical Rehab | Insurance Information | Case Management | Attorney Referral Relationships | Recovery Timelines
Serving Nationwide
Create dedicated, SEO-optimized service area pages with hyperlocal content and get high-intent leads from the cities, suburbs, and neighborhoods you cover.
Not seeing your city? We also work with professional physiotherapists in the UK, Canada, Australia, New Zealand, and Western Europe.
Get Your Site Launched in Just 14 Days
This pack is designed for quick delivery because everything is at stake until you start seeing scalable results from your investment.
Discovery
Share everything about your practice, including your PT services, specialties, service areas, insurance plans, therapists, certifications, booking process, business goals, and so on.
Design
We design every page around the major concerns and questions of your patients first. Once done, we share the complete file for your valuable feedback.
Build + SEO
Coding starts in this step. We also connect the tools you’re using, e.g. online booking, patient forms, insurance information, referral forms, Google Business Profile, and more.
Launch + Train
Your site goes live right on schedule. Your staff then gets quick training on the basics, while the 30-day support period also starts.
Our Physical Therapy Website Design Portfolio
Over the years, we’ve worked with all the major types of physical therapists out there. If you can’t find a sample from your niche, feel free to ask for one.
Forge Orthopedic PT
First-visit bookings 23 → 84/mo. ACL recovery page top-ranked in market.
Anchor Sports PT
Athlete bookings doubled. New partnerships with 3 local high school programs.
Pick the Best CMS Platform
We recommend WordPress for better SEO performance, and Webflow or Squarespace if your top preference is a visual-heavy website. Aside from that, our team can integrate different 3rd party software into either via API.
WordPress
Webflow
Squarespace WordPress SEO-heavy, multi-service Webflow Premium positioning Squarespace DIY pre-package WordPress Full Webflow Strong Squarespace Limited WordPress Unlimited Webflow High Squarespace Template-bound WordPress $15-35 Webflow $23-39 Squarespace $23–49Integrates With the Tools You’re Already Using
Pixxen vs PT Franchise vs Medical Marketing Agency
This $999 Pack is your best choice if your independent PT clinic’s yearly revenue is $300K-$3M, and you need a custom, branded website.
But if you’re a new clinic wanting franchise support and willing to pay royalties, you can consider ATI, Select PT, or other franchises.
On the other hand, for multi-location clinics with a large $8K+/month marketing budget, a full-service marketing agency is exactly what they need.
How This Pack Benefits Your Practice
You can expect to see positive changes soon after your website goes live.
Launch
Get your site indexed within 48 hours while your Google Business Profile is optimized and your Search Console tracking starts.
First impressions
Your GBP enters local map searches while the long-tail patient queries start ranking on page two or three.
First Leads
You start getting results as you show up on Google Map Pack and start getting calls. If not, we audit and fix the existing issues.
Compounding Effects
As your patient base grows, so do your reviews. As a result, your patient number compounds every passing month.
Even the Sky Has Its Limits
Yes, you get everything you need to launch a high-converting website for your clinic. But we can’t guarantee the following because they’re outside the scope of this package.
Quick Ranking
We create a solid base for SEO, but your ranking potential depends on your competition, reputation, service quality, and other factors.
More Direct-Access Patients Than Your State Allows
That’s because direct-access rules vary from one state to another, and some states have limits or require a physician’s involvement after a certain period.
Insurance Approvals or In-Network Status
Your insurance network status depends on your contracts with insurance companies, not your website. We’ll display your accepted plans accurately based on the information you provide.
Specific Patient Outcomes
The website we’ve built for you can help bring patients through the door, but their results will depend on their condition, treatment, and clinical care provided by you.
What Our Clients Are Saying
This $999 Physical Therapy Web Design Pack works wonders because it’s designed to give your practice the strategy, structure, and tools needed for success.
Nice Delivery - Just What We Wanted
Our previous website looked okay, but it never mentioned that we specialized in vestibular rehabilitation or had advanced experience in treating dizziness and balance disorders. So, we wanted a revamp. After Pixxen’s redesign, anyone can now understand that this is something we specialize in. We’ve also been treating more vestibular disorder patients since then.
Toby Whitaker
Practice Director, Harbour Health Physio (Sydney)
Good Bargain!
I’d say this is a good bargain. It covered everything - branding, design, coding, SEO, content, support - all of it. Every member of the team is also very supportive. They implemented all of my ideas one by one. They also recommended better ways to increase my conversion rate. I don’t think you’d get a better deal from any other web design company.
Elowen Mercer
Clinical Lead, Balance & Recovery Physio (Vancouver)
They Know What They’re Doing
“Unlike the previous agencies we worked with, they understood that patients don’t care about medical terminology. We wanted our content to be simple and easy to understand, and they did exactly that. The whole site is now well-structured, and patients can easily understand all aspects of our therapies. No doubt, they’re a highly professional team.”
Dean Sullivan
Founder, Apex Sports Rehabilitation (Scottsdale)
Frequently Asked Questions
What does the $999 price cover?
Here’s a list of what you'll get from this Physical Therapy Website Design Pack: 1. logo and brand identity design, 2. a 7-page custom website, 3. SEO content, 4. Google Business Profile optimization, 5. on-page and technical SEO, and 6. 30 days of post-launch support.
Are there other costs to bear?
You’ve to pay for the new domain, hosting, or 3rd party tools you’re currently using. But if you think you are fine with your existing domain and hosting providers, there won’t be any extra costs.
What’s your ranking strategy?
Here’s what we do: 1. Create dedicated pages for your services and locations. 2. Technical and on-page SEO, 3. SEO-optimized web and blog content development, and 4. Google Business Profile optimization. If you need further support, our SEO team can run a campaign for you after the launch but as a separate service.
Why can’t you create or claim my Google Business Profile?
That’s because Google usually takes 7-14 days to verify a profile. Since we’re building your whole website within a short timeline, we can’t afford to wait that long for the verification process.
Can you migrate my website?
Of course, that’s included in this package. We’ll carefully handle the redirects and technical setup so your SEO progress is never impacted.
How do you maintain HIPAA compliance for forms and intake?
We don’t store protected health information (PHI) on your website. Rather, we use your existing EMR or a HIPAA-compliant form solution when sensitive patient information is required. We also make sure your site can safely take care of all information.
What will happen after the 30-day support period?
Your website will run smoothly and you’ll own the site and all the content. If you need ongoing support (SEO, content, or maintenance), we’ll be a text away.
Ready to Move Forward?
We’ve helped so many PT professionals launch successful websites. Why miss out on this opportunity? Book a free 30-minute call and consult with our pros to create a custom website for your practice.