Sales-Focused Real Estate Web Design

Turn more visitors into exclusive listings and motivated sellers. Our IDX-ready real estate websites come with easy MLS integration, interactive maps, and industry-specific features.

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Fixed $999 Package

  • Get a Launch-Ready Custom Website in 14-Days
  • IDX-Ready Site with MLS Integration
  • You Own the Site, Content, & Domain
  • No Retainers or Hidden Fees

99%

Of homebuyers start their search online

1.2%

Of visitors convert into leads on average

<2 min

Avg. visitor time before bounce

62%

More conversions through real lead funnels

Why Your Website Isn’t Capturing Leads

1

Your IDX Feed Makes You Invisible

Google can’t index your listing, because your IDX is hiding property data. So, buyers can’t find you and go to your competitor’s website instead.

2

You’re Missing What People Search for

People search for specific areas, schools, and communities before they search for an agent. Missing neighborhood-specific pages causes losing traffic on high-intent local searches.

3

You Have No Instant Home Valuation Tool

Home valuation tool turns curious homeowners into motivated seller leads. Websites without property-focused valuation tools leave opportunities on the table.

4

Your Bio & Website Feels Generic

If your website looks like every other agent’s, it’ll fail to build credibility and convince the prospect to choose you over your competitors.

5

You Listings Don’t Provide Enough Context

Families consider schools and neighborhoods before they visit. Without the local context they need to compare the property, your listings become less valuable.

6

Your Lead/Contact Form Is Hard to Find

If visitors need to hunt for the contact form, they’ll bounce without reaching out. Instead of turning visitors into qualified inquiries, your website loses the traffic too.

7

You Have No Content Strategy

Conversion requires trust and property listing alone isn’t enough. Your website needs helpful local guides, buying resources, market insights, and educational content.

8

You Don’t Care About Mobile Experience

Most buyers browse homes on their phones. If your website is slow or difficult to use on mobile, it’ll frustrate them enough to leave your site for good.

Everything for Your Real Estate Web Design

Logo + Brand Identity Design

USD 400+

7-page Agent Website (Mobile-first)

USD 1,500+

IDX/MLS Property Search Integration

USD 600+

Real-Estate-Specific SEO Content (Neighborhoods + Buyer/Seller Guides)

USD 800+

Technical on-page SEO

USD 400+

Google Business Profile + Zillow Profile Optimization

USD 300+

Total Cost Elsewhere

USD 4,000+

Pixxen Agent Pack

USD 999

Pay as the Work Is Delivered

Pay in three simple milestones as your project progresses, and review every stage before you make the next payment.

Start

Brand Foundation

We start by creating your logo, visual identity, and design system to create an unforgettable first impression.

Kickoff

50%

Due at Project Start

Midway

Design & Development

Once your site is fully designed and developed, review and approve it. Then sign off on the second milestone.

Mid-Project

25%

Due at Design Approval

Launch

Launch & Support

The final payment is due when your finished website goes live. The 30-day post-launch support starts the same day.

On Completion

25%

Due at Launch

Built Specifically for Real Estate

Pixxen offers purpose-built websites for real estate agents, packed with features that attract more leads.

SEO-Indexable IDX Listings

Give every listing its own URL, schema markup, and indexable description so Google can read and rank them. When your individual listings rank, you attract more organic buyers.

Home Valuation Lead Magnet On Key Pages

Give homeowners another reason to contact you: place the “what-is-my-home-worth” tool right on your homepage and seller pages. Leverage instant value estimates to turn seller interest into qualified leads.

Saved Search + Property Alerts

Keep your visitors coming back with saved searches. Send automatic alerts whenever matching listings hit MLS. Keep your brand at the top of their minds throughout their home search.

Dedicated Neighborhood Pages with School Data

Help buyers compare localities, schools, and tax rates with dedicated neighborhood pages. Details like average pricing, GreatSchools ratings, and days on market help increase visibility for highly targeted local searches.

Interactive Map Search

Deliver a natural browsing experience with drag-to-search maps: the most engaging feature a buyer uses. Add school zone overlays, saved areas, and boundary-free exploration to keep your buyers connected.

Easy Mortgage Calculator + Affordability Tool

Help users estimate monthly payments without leaving your site. Add live monthly payment calculators on your listing pages along with adjustable down payment, taxes, or interest rates to keep visitors engaged.

Showcase Your Own Featured Listings

Keep the MLS feed separated from your own listings and highlight them with a hero carousel. Attract attention and get more showing requests through premium properties, 3D tours, or branded videos.

Behavior-triggered Lead Capture

Capture interested buyers at the right moment with prompts that appear at high-intent moments. Leverage behavior-based triggers such as repeat listing views, returning to the website, or saving a property.

Showcase Live Reviews from Authority Sites

Highlight verified reviews from trusted platforms to build credibility. Add a star schema so your ratings are visible in Google’s search results. Showcase your trust signals where conversion happens.

specify

99%

Of buyers start their home search online

specify

1.2%

Average real estate website conversion rate

specify

3X

More seller inquiries through valuation-focused funnels

Reflect Your Niche Expertise on Your Website

Whether you help first-time buyers, luxury clients, relocators, or investors, we tailor your website for your specific niche and the buyers/sellers you want to attract.

Buyer's Agent / Realtor
businesswebsite

Buyer's Agent / Realtor

Help your visitors explore neighborhoods, calculate mortgages, and compare listings smoothly. We design mobile-friendly, buyer-focused websites with IDX search, mortgage tools, and buyer guides to help you earn trust. Capture leads with reliable lead magnets or behavior-triggered registration gates without disrupting their browsing experience.

Listing Agent
businesswebsite

Listing Agent

Capture more seller appointments by showcasing your market expertise and marketing strategy. Increase seller confidence by highlighting resources they value the most: instant home valuation tools, recently sold portfolios with DOM data, or pre-listing checklists

Luxury Real Estate Agent
businesswebsite

Luxury Real Estate Agent

Luxury sellers focus on aesthetics, exclusivity, and privacy. Elevate their online experience through elegant layouts and visual-driven listing pages. Showcase premium properties, lifestyle content, concierge contact, and private listing capabilities that match your exclusive price point.

New Construction Agent
businesswebsite

New Construction Agent

Get more qualified inquiries with data-driven visualization. Build dedicated community/builder pages with school maps and timeline guides. Highlight your builder partners, lot selection maps, floor-plan configurators, and progress galleries. Automatically route new sign-ups to their neighborhood of interest.

Investment Property Agent
businesswebsite

Investment Property Agent

Engage your investors with an analytical website that comes with investment calculators and rental insights by market. We deliver downloadable resources including 1031 exchange guide, BRRRR strategy content, and market data framing to attract the more analytical buyers.

First-time Homebuyer Specialist
businesswebsite

First-time Homebuyer Specialist

Guide anxious first-time buyers like a friendly mentor so that they become confident, loyal clients. We create educational websites with extensive buyer guides, financing resources, and step-by-step homebuying timelines that build confidence and encourage early conversations.

Relocation Specialist
businesswebsite

Relocation Specialist

Give out-of-town buyers a first-person POV of your properties. We combine virtual tours, neighborhood video walkthroughs, school comparison data, corporate relocation packages, and time-zone-aware contact forms to make long-distance buying easier.

Real Estate Team / Brokerage
businesswebsite

Real Estate Team / Brokerage

Growing teams need more than just individual agent pages. We build your website with agent roster pages, separate bio pages with schema, and lead routing to strengthen your brand identity. Distribute inquiries efficiently with a unified contact form.

Helping Agents Grow Nationwide

At Pixxen, we specialize in building dedicated service area pages with hyperlocal content focused on the neighborhood you serve and its specific lifestyle.

  • New York City

    New York City

  • Los Angeles

    Los Angeles

  • Chicago

    Chicago

  • Houston

    Houston

  • Phoenix

    Phoenix

  • Philadelphia

    Philadelphia

  • San Antonio

    San Antonio

  • Dallas

    Dallas

  • Austin

    Austin

  • Miami

    Miami

  • Atlanta

    Atlanta

  • Boston

    Boston

  • Seattle City

    Seattle City

  • Denver

    Denver

  • New Orleans

    New Orleans

  • Detroit

    Detroit

Not seeing your market listed? We’ve built websites for agents from the US, the UK, Canada, and Australia. So far, we’ve connected MLS feeds in 47 US markets and 8 Canadian boards. If your MLS isn’t already supported, we’ll help identify the best IDX integration options as a part of your project.

Our Real Estate Web Design Process

We’ve simplified the entire website transformation journey into four clear milestones so you always know what happens next.

Discovery + Planning

We learn about your business, branding, market goals, MLS/IDX setup and other website requirements in the kick off call.

Branding + Design

We create your brand identity, personal logo, and design all 7 pages. You review and approve before we move onto the development.

Development + Testing

We turn your design into a fully functional website with IDX integration, build the SEO foundations, and test everything across desktop/mobile devices.

Launch + Support

We launch your website, optimize your Google Business Profile (GBP), and configure the analytics. Also, your 30-day post-launch support begins.

Success Stories from Agents Like You

Take a look at how we’ve made a difference for our real estate clients.

  • Riley Hutchens, Aspen

    Riley Hutchens, Aspen

    Buyer leads up 312% in 6 months. #1 for “Aspen luxury homes for sale.

    312%

    Buyer lead growth in 6 months

    #1

    Ranking for Aspen luxury home searches

    18+

    High-intent inquiries per month

  • The North Shore Team

    The North Shore Team

    Seller valuation requests went from 4/month to 47/month. Listings index in Google now

    47/month

    Seller valuation requests

    11x

    Increase from the previous 4/month

    3.8%

    Lead form conversion rate

  • Maya Johnson Real Estate

    Maya Johnson Real Estate

    Tripled buyer consultations in 90 days. Now ranks for 23 first-time buyer queries.

    3x

    More buyer consultations

    23

    First-time buyer keywords ranking

    68%

    Increase in mobile inquiries

IDX Platforms + Integrations

Choose Your Ideal IDX Setup

Every IDX platform has different strengths. We’ll help you pick the right one depending on your MLS, market, competition, growth goals, and budget.

Solo agents + small teams
iHomefinder + WPBest fit
Sierra InteractiveOverkill
Real GeeksGood
5+ agent teams
iHomefinder + WPGood
Sierra InteractiveBest fit
Real GeeksBest fit
SEO control
iHomefinder + WPBest
Sierra InteractiveStrong
Real GeeksStrong
Customization
iHomefinder + WPBest
Sierra InteractiveStrong
Real GeeksMedium
Monthly cost
iHomefinder + WP$30-60
Sierra Interactive$300+
Real Geeks$249+
Lock-in
iHomefinder + WPNone
Sierra InteractiveMonthly
Real GeeksMonthly

Integrate Real Estate Tools You Already Use

We build websites that fit your existing workflow. Tell us about your tools, and we’ll talk integrations before development.

BuilderTrend CoConstruct JobTread Procore Houzz Pro CompanyCam GreenSky Hearth Service Finance Synchrony Home Angi BBB Google Business Profile NKBA

Four Ways to Approach Real Estate Website Design

Choose the best solution that fits your agency’s goals, budgets, and growth plans.

Total Investment
DIY (Wix, Squarespace)$20-50/Month
Pixxen$999 once
IDX platform$249-500/Month
Full agency$5K-25K + Monthly
Time to Launch
DIY (Wix, Squarespace)30-50 of Your Hours
Pixxen14 days
IDX platform2-4 Weeks
Full agency2-6 months
Personal Logo + Brand
DIY (Wix, Squarespace)DIY
PixxenIncluded
IDX platformExtra
Full agencyExtra
SEO Content
DIY (Wix, Squarespace)DIY
PixxenIncluded
IDX platformTemplates
Full agencyIncluded or monthly
IDX Integration
DIY (Wix, Squarespace)Limited
PixxenIncluded
IDX platformNative
Full agencyIncluded
GBP Optimization
DIY (Wix, Squarespace)DIY
PixxenIncluded
IDX platformSometimes
Full agencyIncluded
Site Ownership
DIY (Wix, Squarespace)Platform-locked
PixxenYou, from day 1
IDX platformPlatform-locked
Full agencyUsually You
Monthly lock-in
DIY (Wix, Squarespace)Subscription
PixxenNone
IDX platformSubscription
Full agencyRetainer
Real Estate Expertise
DIY (Wix, Squarespace)None
PixxenAgent-focused
IDX platformBest
Full agencyBest

What Happens After Your Website Goes Live

The real work begins after launching your website. That’s when your online visibility and lead generation system starts to build momentum.

Deployment

Your website goes live with indexable listings, GBP updates, and SEO foundation already in place so you can start attracting traffic immediately.

Getting Discovered

Google starts discovering your site as it begins surfacing for branded searches, GBP enters local map searches, and individual MLS listings start appearing for address queries

First Real Leads

Neighborhood pages and guides begin to rank for longer, specific keywords. As your local visibility increases, visitors start to convert through your lead capture tools.

Compounding Results

Your website earns authority. Every content, page, review, and subscription feeds your lead generation engine, reducing your dependence on Zillow over time.

Finally Ranking for Local Searches

I was paying hundreds every month for a website that generated almost no leads. An associate of mine recommended Pixxen, and I must say, it was worth every penny. My site started ranking for neighborhood searches within months. We even got inquiries from neighborhoods we’d never reached before.

— Riley B. Hutchens

More Leads Without Zillow

We wanted to stop paying for leads we didn’t own. Pixxen helped us build a lead generation engine. Now we own our website, our content, and our lead generation strategy. We finally stopped relying on Zillow and it saved us $4,800 in the first year alone.

— John G. Dunson

Exactly What My Business Needed

I’ve worked with freelancers before, and keeping a project on track was always a challenge. With Pixxen, launching a new website felt much easier. Every deadline was met, feedback was implemented quickly, and the final website looked even better than the mockups.

— Renita R. Gardner

FAQs

Q Is IDX integration really included at $999?

Yes, it’s part of our real estate web design package. We’ll connect your IDX provider, configure property search, and ensure that your website can showcase your listings properly. If your MLS requires a specific IDX solution, we’ll help you choose the right one before development begins without any additional fee. However, third-party IDX subscription fee (if any) will be excluded.

Q Will my site rank for homes for sale in my city?

No agency can guarantee that. We’ll build your website with strong SEO fundamentals so you can compete in your local market. They include technical optimization, hyper-localized content, mobile-first design, and search-friendly structure.

Q How do you balance brokerage compliance and branding?

Before we launch your website, we’ll review it thoroughly to ensure it aligns with your brokerage’s guidelines, including branding requirements, IDX compliance rules, logo usage, equal housing disclosures, and MLS regulations. We’ll also make sure that your personal brand has enough room to grow and stand out.

Q How does this compare to the big IDX platform subscriptions?

Instead of renting a platform, you’re building a long-term marketing asset that grows with your business. Big IDX platforms usually require a hefty monthly fee and limit your flexibility. With us, you get a 100% customizable website. You own the website, content, and the domain. This gives you a much stronger brand positioning and increases lead quality.

Q Can you integrate multiple MLS feeds?

Yes, we can integrate multiple IDX feeds where it’s supported by your IDX provider and MLS agreements. Since multi-MLS setups vary in complexity and cost by region, we’ll review your coverage and recommend the best setup for your business in the kickoff call.

Q Can I add my own listings as featured properties?

Absolutely. Your homepage and key landing pages will highlight your featured listings independently of your standard IDX feed. This will give you more control over visibility as you’ll display your newest or highest-value listings above the general feed.

Q What about sold listings if my MLS doesn’t include them?

Some MLS systems don’t allow sold listings to be displayed through IDX. In that case, we can build you a separate sold portfolio that you maintain manually. This’ll double as proof of your production, and we’ll make sure that your website complies with your MLS and brokerage policies.

Q What happens after the 30-day support window?

You’ll continue to maintain and grow your website with full ownership over your domain, content, and files. During the support period, we’ll train your team on how to manage and customize your site. After 30 days, you can maintain it yourself, hire someone, or come back to us for further support.

Q Will you provide SEO content after the launch?

The package includes the SEO foundation you need to launch your website successfully. If you need help, ongoing SEO is available as a separate service. You don’t need additional SEO support for the launch as part of this real estate website design package.

Q Will I own the website?

Of course. You’ll have complete control over the access and maintenance of your website. This includes ownership over the website, domain, branding, content, design, and source files. There are absolutely no contracts or restrictions that prevent you from moving your website to another hosting provider or developer.

Get Your Real Estate Website Built in Just 14 Days

If you have a plan, we’re ready to make it happen. Just share your concerns, goals, and vision and we’ll get to work immediately.