Salon and Spa Website Design
Website Design
Book a Strategy Call Everything included
999 USD/one-time
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Trusted by salons and spas across the US - 14-day delivery
- You own the site, content, and domain
- No retainers
Turn ‘near me’ searches into booked appointments
Build your salon or spa brand around the way local clients search and book. You get custom branding, salon and spa website design, service-led SEO content, on-page SEO, and Google Business Profile optimization. All designed to move potential prospects from Google to your booking page.
Hair Salons
Nail Studios
Med Spas
Day Spas
Barbershops
The real problems
Why salon and spa websites quietly send bookings to Vagaro
Your service menu is hard to find
People want prices and treatment details without digging through several pages. Show popular services and packages upfront, so someone searching for nail extensions can find what they need with fewer steps.
Lack of On-Brand Booking Experience
Vagaro or Booksy can handle the scheduling, but the booking journey still needs to feel like part of your brand. A smooth, mobile-friendly booking experience keeps visitors focused on making an appointment.
No transparent pricing details
A simple “starting at” price gives clients useful context while they explore your services. When your pricing is easy to find, they can decide what fits their budget and move naturally toward booking.
Your best work shines elsewhere
Your portfolios deserve a place on your own website, not on Instagram. Feature stylist portfolios on relevant service pages, so Google can connect your work with the treatments potential clients search for.
One service page doesn't reflect all
A client looking for balayage wants to land on a balayage page, not a long list of salon services. Each service with different search intent deserves a dedicated page targeting that specific keyword.
Your photo gallery takes too long to load
Your clients want to see your work before they book, especially on mobile. When large salon photos take several seconds to appear, that interest can fade before they can explore or reach the booking page.
Missing reviews on your website
You have 4.9 stars on Google and hundreds of happy clients, but your homepage doesn't reflect that. If feedback appears on a third-party platform, potential customers can't make a decision and leave your site.
No easy way to buy gift cards
Gift cards can bring in valuable revenue, especially during the holiday season. When visitors can’t purchase one directly from your website, that ready-to-buy customer may choose another salon.
One Package. Everything Included
What you'd pay separately vs what you pay us
You don't have to pay for six separate services from six providers. We offer one complete package at an affordable price built specifically on how your beauty clients search, compare, and book.
Logo + brand identity
$400+Logo, colors, typography, and a brand kit that reflects your salon or spa experience.
Custom 6-page salon website
$1,500+Six key pages designed for mobile visitors to explore services, stylists, and booking.
SEO content + keyword research
$800+Content built according to the treatments and local salon searches your clients use on Google.
Technical on-page SEO setup
$500+Meta titles, schema, internal links, sitemap, Search Console, and image optimization.
Google Business Profile optimization
$400+Optimize your services, photos, hours, categories, and business details for local searches.
30 days post-launch support
$300+Get 30 days of bug fixes, content updates, CMS guidance, and booking CTA testing.
Total elsewhere
$3,900+
Pixxen Salon & Spa Pack
$999Payment Structure
Pay as Your Project Moves Forward
One fixed price, split into three milestones. You review the work at every stage, then make the next payment as the project moves forward.
50%
Due at project start
Brand Foundation
We start with your logo and visual identity, so your website has a defined brand direction from day one.
25%
Due at design approval
Website Design
Once you approve the brand and website design, your second payment moves the project into development.
25%
Due at launch
Launch and Support
Your final payment comes at launch. From there, you get 30 days of included support for your new website.
The amount we quote at the beginning is the only amount you will pay. We split it into stages, so you can see the work before each payment with no surprise invoices in between.
Built for salons and spas
Everything your clients need before they book
We bring together eight features built around how salon clients explore, compare, and book. Every one serves a purpose in the client journey and moves them closer to an appointment.
Native booking integration that fits your website
We connect your current scheduling platform, including Vagaro, Booksy, or Square Appointments, so clients can move naturally from your website into booking without a disconnected experience.
Dedicated pages for every service
Every service gets a page with the starting price, duration, and treatment details. Clients can browse by category even on mobile with a simple tap, and quickly find the service they came for.
Stylist profiles to showcase portfolio
Your stylists get their own space to showcase their expertise, years of experience, training, and best work. Visitors can get more context and compare styles before choosing who to book.
Filterable galleries by category
We organize your work into galleries for color, extensions, brows, lashes, and other services. We also include fast image loading, lightbox viewing, and optional Instagram feed sync.
Simple gift card flow for your clients
We add a one-tap gift card path to your header and integrate it with Square and Vagaro so that customers can easily purchase a gift card online and receive the card details automatically.
Real reviews on every service page
We bring your Google and Yelp reviews into your homepage, service pages, and stylist profiles. Clients see real feedback and make informed decisions without leaving your website.
Mobile-first CTAs within reach
We place tap-to-call and tap-to-book CTAs where mobile visitors can reach them quickly. Clients can take the next step at any point while browsing your website.
Easy Loyalty & membership sign-up
Membership programs and loyalty sign-up live above the fold on your homepage. New clients can explore what you offer and consider joining your salon from their first few visits.
One solution with eight specializations
Salon and spa web design built around your specialty
We shape your website based on your services, audience, and specific niche. Not a generic 'salon' template.
Hair salon website design
Balayage, color correction, extensions, and curly hair clients usually look for specific expertise. We design booking-first homepages with stylist portfolios, transparent service menus, and before-and-after galleries so potential clients can find the right fit and schedule an appointment.
Nail salon website design
Nail clients are visual-first and price-sensitive. So, we organize your galleries by nail type such as acrylic, gel, dip, French, and nail art, and highlight service prices with a fast mobile experience. That makes it easier to move from inspiration to choosing a service and booking an appointment.
Med spa website design
Med spa clients research treatments before they pick a provider. We organize your med spa website design with focused pages for Botox, fillers, microneedling, laser hair removal, and other services with FAQs, treatment details, and relevant disclaimers.
Day spa website design
Day spas sell relaxation and custom packages. We highlight your spa packages with high-quality imagery, clear pricing, easy gift card access, and seasonal offers for both the gift-giver and the self-care buyer. It is extremely easy to find the right experience and move naturally into booking.
Barbershop website design
Someone looking for a cut wants appointment booking and walk-in info, fast. They want to know when you're open, who can cut their hair, and how quickly they can get in. We bring hours, booking options, walk-in details, and barber portfolios into one easy-to-scan experience.
Lash and brow studio website design
People want to see a technician's work before they choose who to book. We showcase specialties like classic, brow lamination, microblading, technician profiles, before-and-after results, and consultation options to give clients the context they want before booking premium services.
Massage therapy website design
Massage customers commonly book by modality: Swedish, deep tissue, prenatal, sports, hot stone, lymphatic drainage. We design pages that explain each modality in plain English, integrate your existing intake forms, and route booking by therapist specialty.
Color specialist salon website design
Balayage and color correction clients want proof that you can deliver the premium look they want. We put your before-and-after portfolios, color expertise, color correction pricing, and in-depth consultation booking process at the center of their decision.
Best beauty website design in your city
We aim to provide the best spa web design for your local market by optimizing your salon website and GBP around the city, neighborhoods, and treatments your clients search for.
We deliver in four phases
Launch your new website in just 14 days
Why wait two or three months for your new site with other agencies?
Our package follows a defined process that keeps the work focused and cuts the back and forth, so you get the same level of care without stretching the work over months.
Discovery
We start with a 90-minute kickoff, review your service menu and booking setup, then review three local competitors competing for the same searches.
Brand + design
Next, we define your brand and website look and feel. We cover your logo, colors, typography, wireframes, final designs, and one round of revisions.
Build + SEO
With the design approved, we move into developing your site with mobile-first pages, SEO content, schema, booking integration, and optimized images.
Launch + GBP
The final two days bring everything together. We connect your domain, Search Console, and complete GBP, then show you how to manage your new site.
Recent salon and spa projects
What we’ve built for beauty salon businesses
Explore real beauty salon and spa projects, how we approached the design, what changed, and the results after launch.
Halo Color Studio
Online bookings up 214% in 4 months. Now booked 6 weeks out for balayage.
214%
Online bookings increase
6 weeks
Booked in advance
3.2x
More repeat clients
Glow Aesthetic Lounge
From 8 monthly consultation requests to 47. Botox revenue tripled in 90 days.
8 → 47
Monthly consultation requests
3x
Revenue growth in 90 days
90 days
To triple Botox revenue
Lacquer & Co.
'Nail salon near me' ranking moved from page 4 to local 3-pack in 11 weeks.
+3 pages
Ranking jump
11 weeks
To reach top results
Top 3
Local visibility achieved
Platform + integrations
Choose the right platform for your salon
We choose your platform based on what your salon needs most - WordPress for SEO, Webflow for visual flexibility, or Squarespace for a simpler setup. Then integrate the tools you already use.
WordPress
Webflow
SquarespaceBest for
SEO control
Booking integration
Monthly cost
Customization
Integrations built into every package
Compare before you choose
Pixxen vs Vagaro vs full service salon agency
Which salon website option fits your business?
Compare cost, ownership, SEO, customization, and launch time.
Pixxen $999 PackTotal first-year cost
Time to launch
Custom branding
SEO content
Stylist profile pages
Booking integration
Ownership
Vagaro can work when you’re just starting. A full-service agency fits larger ad budgets and multi-location brands. Pixxen is best for growing salons that want a professional website, custom branding, SEO, and reliable services in one transparent price package.
Realistic SEO timeline
How your salon SEO grows over time
SEO visibility grows over time. Here’s what you can expect as your visibility and organic bookings grow, based on 50+ salon projects we’ve delivered.
Launch
Your site goes live with your Google Business Profile optimized and ready for local searches.
First impressions
Google starts indexing your pages and connecting your salon with relevant local searches.
First real impact
Service and location keywords can start gaining visibility in Google and local results.
Growth building
Your key service pages then climb higher and bring more local visitors to your website.
Reasonable expectations from day one
SEO content with real keyword research
We don't promise overnight rankings for the most competitive salon keywords. Rather, focus on specific searches your salon has a realistic chance to rank for and build visibility before competing for bigger terms.
Go after the searches that matter to your salon
Competing with large booking directories for broad keywords takes time, as they have decades of SEO and millions of pages. We focus on specific service keywords and local Google results where your salon has a better opportunity to compete.
The website only gets clients, not converts
We can bring more booking inquiries your way, but it is your team that has to answer the phone, confirm the appointment, follow up timely, and provide the service that earns the review. We can't book the client for you.
Med spa package comes with compliance rules
For med spa projects, we keep marketing claims realistic and account for relevant advertising and treatment-specific requirements. Your team remains responsible for reviewing final content against the regulations that apply to your practice.
Trusted by real salon and spa owners we’ve worked with
We’re finally showing up on Google
We had a nice salon and plenty of repeat customer, but people nearby just weren’t finding us online. Pixxen rebuilt the site around our services and location, and cleaned up our Google Business Profile too. We’ve started getting calls from new customer who found us on Google, which was exactly what we wanted.
Maya Bennett
Owner, Luna & Lane
Booking is so much easier now
Pixxen gave us a website that finally feels like our beauty studio. Our site looked outdated, and clients kept messaging us on Instagram to ask how to book. Now our services, prices, and booking options are easy to find, and clients can book right away.
Sophie
Owner, Willow Rose Beauty Bar
Clients come in more informed
We offer several treatments, and our existing website barely explained any of them. We were answering the same questions over and over before consultations. The new site breaks everything down in a way clients can understand and shows our results much better.
Nicole Harper
Founder, EverlySkin Co.
Frequently asked questions
Yes. Our $999 package covers everything you need, including logo and branding, a custom salon or spa website, SEO content, on-page SEO, GBP optimization, and 30 days of post-launch support. However, your existing booking platform subscription remains separate.
Ranking depends on your location and keyword competition. We focus first on niche and neighborhood keywords, where you can target top 3–5 positions within 60–120 days. Local 3-pack visibility for “[service] [city]” can take around 3–6 months, with smaller markets sometimes moving faster.
Yes. You can keep the booking system your team already used. We connect your existing booking platform via API with your new website, so clients can move from exploring your services to scheduling an appointment with fewer steps.
You can continue using Vagaro or Booksy for scheduling while your new website runs on your own domain. The migration process comes with the package, including DNS setup, redirects, and the technical move. Your existing platform listing remains live while we switch everything over.
Yes. You can add ongoing SEO as an optional monthly add-on without committing to an annual contract. Many salon clients choose 2–4 blog posts per month at $150–$300 per post, along with quarterly local SEO check-ins. You can continue month to month based on your growth plans.
We write med spa content with FTC advertising guidelines and relevant state requirements in mind. Treatment pages can include appropriate disclaimers, realistic claims, and required practice information based on your services and location.
Yes. We can build dedicated pages for your locations, with relevant services, local content, Google Business Profile optimization, and local schema. Additional locations cost $199 per location.
The website stays yours completely, including your domain, content, and hosting account. You can manage the site yourself, work with another developer, or continue with Pixxen for ongoing support for $99 monthly, with the option to cancel anytime.
Yes. We connect supported gift card systems from platforms such as Square and Vagaro directly with your website. We can also place gift card access in your header, with recipient codes generated automatically when your platform supports that feature.
Yes. Just send us the basics: experience, specialties, certifications, and training. We write the finished profiles with your brand voice and relevant SEO terms in mind. If your stylists already have bios, we can refine them to match your brand.
Ready to turn more local searches into booked appointments?
Book a free 15-minute call. We’ll review your current site or plan a new one from scratch based on your business goals. All we need is just 14 days.