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Why Some Attorney Websites Underperform

Just because you’ve invested a lot of money on your website doesn’t mean you’ll get extraordinary results.

Here are the most common issues we see that you want to avoid at all costs:

1

You’re Not Ranking for the High-Intent Keywords

Your most valuable pages won't rank if your website isn’t SEO-friendly. Google will struggle to crawl, index, and rank your pages if it lacks structure while having different technical and on-page issues.

2

You Have a Generic Practice Area Page

This is a crucial ranking factor that many law firm websites still don’t bother with. You need a dedicated page for every practice area you serve, and our $999 package covers that so you never have to compromise on your ranking potential.

3

Your Bio Isn’t Convincing

We’ve seen that attorney bio pages are usually the most-viewed pages after the homepage. They also tend to convert a lot. That’s why we give them the same level of attention as your location and practice pages.

4

Your Client Intake Form Is Hard to Fill In

Stay away from long, complicated forms that make injured, scared, or angry prospects feel even worse when they’re trying to reach out to you. We consider an intake form good enough when it asks only a few questions and then routes the lead to your phone immediately.

5

No Case Results Visible Above the Fold

The worst thing that can happen to your site is burying your most successful cases halfway down the page. People care about proof, and you should show them your competence right off the bat.

6

Your Reviews are Live on Avvo but Nowhere on Your Site

Yes, reviews are still an essential trust-building factor. This section should show verified reviews featured throughout the site, especially on your homepage, practice area pages, and attorney bio.

7

Your Phone Number Isn’t Tap-To-Call On Mobile

Make sure your number is a one-tap dial in the header of every single page so a panicked prospect can call you instantly without any friction. Otherwise, all the traffic you've worked so hard to bring in will leave with a single tap.

8

No E-E-A-T or YMYL Signals

You should care about Google’s search quality guidelines from scratch, including E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) and YMYL (Your Money or Your Life). They’re your ticket to beat your competition online.

Everything Included at $999

Here’s What You’ve to Usually Pay for the Same Services if You Go for Separate Providers, and What We Offer at This Fixed Price.

Logo + Brand Identity Design

Custom Logo | Professional Color Palette | Typography System | Brand Guidelines | Trust-First Visual Identity | Complete Branding Kit

$400+

Custom 8-Page Attorney Website Design + Development

Homepage | About | Practice Area Pages (Up to 4) | Case Results | Contact Page | Mobile-First Design | Fully Custom Development

$1,800+

SEO Content

Homepage + Practice Area Copy | Real Images (Provided by You) | CTAs | Location Targeting | Conversion-Focused Messaging

$800+

On-Page + Technical SEO Setup

Commercial-Intent Keyword Research | Meta Titles & Descriptions | Xml Sitemap | robots.txt | Search Console Setup | GA4 Setup

$300+

Google Business Profile Optimization

Category Optimization | Services Setup | Attorney Photos | Business Hours | Google Posts | NAP Consistency

$300+

30-Day Post-Launch Support

Content Updates | Bug Fixes | CMS Training | Consultation Form Optimization | Minor Revisions | Priority Support

$300+
Total $3,900+
Pixxen’s Law Firm Website Design Plan $999

How You Pay

It’s Simple. You Pay as the Work Is Delivered

Pay in three simple milestones as your project progresses, and review every stage before you make the next payment.

Start

50%

Due at Project Start

Brand Foundation

We start by creating your logo, visual identity, and design system to create an unforgettable first impression.

Kickoff
Midway

25%

Due at Design Approval

Design & Development

Once your site is fully designed and developed, review and approve it. Then sign off on the second milestone.

Mid-Project
Launch

25%

Due at Launch

Launch & Support

The final payment is due when your finished website goes live. The 30-day post-launch support starts the same day.

On Completion

8 Must-Have Features

You Get From This Plan to Attract More Clients.
Click-to-Call Header on Every Page

Click-to-Call Header on Every Page

Your phone number stays visible in the header of every page all the time and becomes a one-tap dial button on mobile devices.

Practice Area Landing Pages

Practice Area Landing Pages

You get a dedicated, 1,200-word landing page for your practice area pages optimized with keywords researched by our in-house SEO team.

Case Results Module With Disclaimer

Case Results Module With Disclaimer

Your settlements, verdicts, and most successful cases are shown with legal disclaimers included for compliance.

Short Consultation Form

Short Consultation Form

Your consultation form has only four fields (practice area, urgency, contact, brief description) routed directly to your email or a team member to help you respond faster.

Attorney Bio Pages Built for E-E-A-T

Attorney Bio Pages Built for E-E-A-T

Your attorney bio pages highlight your experience, credentials, bar admissions, publications, awards, and professional memberships.

Live Reviews From Google, Avvo, & Yelp

Live Reviews From Google, Avvo, & Yelp

Your Google, Avvo, and other verified client reviews are displayed all over the site. They’re also auto-updated with the star rating schema markup so they're visible in Google search.

Confidentiality-Focused Contact Forms

Confidentiality-Focused Contact Forms

Your contact forms are designed in a manner that shows your firm takes the attorney-client privilege seriously.

Multilingual Page Support

Multilingual Page Support

You’ll need this especially if you cater to multilingual communities. These add-ons will be created by Hreflang to leverage the benefits of local-language SEO.

Legal Practice Areas

Website Design for Your Specific Practice

Different areas of law need different web design approaches. Here’s how we meet the expectations of your clients and prospects from your legal website.

Personal Injury

Personal Injury

Personal injury victims are usually scared, injured, and worried about how they'll pay the bills. You should assure them immediately that you’re the right professional who can help them. That’s why we lead with case results, contingency-fee messaging, and dedicated pages for different types of accidents.

Criminal Defense

Criminal Defense

Most criminal defense prospects find you after the worst night of their lives. They want a lawyer who'll answer the phone, keep everything confidential, and never judge them. We build your site around discretion, fast response, and the exact charges you defend.

Family Law

Family Law

Family law isn't sold with aggressive marketing. It's sold with trust. Your website should feel calm, reassuring, and easy to navigate, with dedicated pages for every family law matter instead of lumping everything together.

Estate Planning

Estate Planning

Estate planning clients aren't looking for the cheapest attorney. They care about someone they can trust. We explain complex legal topics in plain English and build a website that makes families feel confident moving forward.

Immigration

Immigration

Immigration clients often search in their native language and need answers fast. We build multilingual websites with dedicated pages for every immigration service and contact options that match how people actually communicate.

Business & Corporate Law

Business & Corporate Law

Business owners do their research before they ever pick up the phone. Your website should showcase your experience, industries served, and the business matters you handle without making prospects dig for the information.

Workers' Compensation

Workers' Compensation

Workers' comp clients are hurt, stressed, and worried about their paycheck. Your website should reassure them immediately, explain the process clearly, and make it easy to schedule a consultation.

Bankruptcy

Bankruptcy

People searching for a bankruptcy lawyer usually feel embarrassed, overwhelmed, and out of options. We build judgment-free websites that explain every chapter clearly and make taking the first step feel a little easier.

Website Design for Law Firms: 14-Day Delivery

We Prioritize Quick Delivery

You need to get online as fast as possible because your competitors are getting all the leads that could be yours.

1

Discovery

Practice areas, jurisdictions, ideal client profile, current SEO baseline, competitors who outrank you, brand preferences.

2

Brand + Design

Logo, brand identity, all 8 pages designed in Figma. You review and sign off before any code gets written.

3

Build + SEO

Site built. SEO content written and on-page SEO configured. Schema markup. Two revision rounds. Mobile tested on real devices.

4

Launch + GMB

Site live, GMB optimized, Search Console connected, analytics tracking conversions. 30-day support begins.

Man in Suit

Serving Nationwide

Get dedicated service area pages with hyperlocal content to get high-intent leads from the city and neighborhoods you serve.

New York City
Los Angeles
Chicago
Houston
Phoenix
Philadelphia
San Antonio
Dallas
Austin
Miami
Atlanta
Boston
Seattle
Denver
San Francisco
Las Vegas
Nashville
Charlotte
Portland
Scottsdale
Washington, D.C.
Orlando

Not seeing your city? We also work with pet services in the UK, Canada, Australia, and Europe.

Platform & Integrations

We Pick the Right Platform for You

Whether WordPress, Webflow, or Framer, we help you make the best decision based on who’ll maintain the site, how often you’ll update it, and how aggressively you’ll compete on local SEO.

← Swipe to explore integrations →
Best for WordPress Webflow Framer
Solo attorneys + Best fit Good Good
Multi-attorney firms Best fit Best fit Good
Paralegal editing on their own Easiest Medium Medium
Aggressive local SEO competition Best Strong Good
Page-load speed Good Excellent Excellent
Monthly hosting $10–30 $23–39 $15–30

Integrations You Can Expect

Plug in your existing tools without having to pay more.

Clio
MyCase
PracticePanther
Smokeball
CASEpeer
Lawmatics
CallRail
Google Business Profile
Avvo
Martindale
FindLaw
LawPay
QuickBooks
Calendly

Comparison

Pixxen vs DIY Platforms vs Legal Marketing Agencies

← Swipe to compare options →
Features DIY (Wix, Squarespace) Pixxen Legal marketing agency
Total investment $20–50/mo $999 once $3,000–15,000/mo
Time to launch 20-40 hours of you 14 days 2-6 months
Logo + branding DIY Included Extra ($500-2,500)
SEO content DIY Included Included or monthly
Practice area pages Generic templates Custom per area Custom per area
GMB optimization DIY Included Included
Legal industry expertise None Attorney-only focus Varies
You own the site Locked to platform Yes, on day one Often yes
Ongoing SEO retainer None Optional add-on Required

How We Make It Happen

The Magic Starts to Unfold Soon After Your Site Goes Live

We understand you don’t want to spend valuable time after investing your money.

1

Launch

Get your site indexed within 48 hours while your Google Business Profile is optimized and Search Console tracking starts.

2

First Impressions

Your GMB enters local map searches while the long-tail attorney queries start ranking on page 2 or 3.

3

First Leads

Finally, your dream comes true! You show up on Google Map Pack and start getting calls. If not, we find and fix the existing issues.

4

Compounding Effects

Your client base starts expanding and reviews keep accumulating too. As a result, your cases compound every passing month.

What This Plan Doesn’t Include

Here’s Where We Set Our Boundaries

Instant Page-1 Rankings

Instant Page-1 Rankings

Think of this keyword - “Personal injury lawyer [major metro]”. No doubt it’s highly competitive because many established firms have spent years building their authority for these searches. We can build your foundation to compete, but we don't promise overnight rankings.

Top Google 3-Pack Position Without Reviews

Top Google 3-Pack Position Without Reviews

Your website isn't the only local ranking factor. Reviews matter, too. We'll give you practical templates for asking clients; your team still has to collect them.

Going Against Advertising Ethics Rules

Going Against Advertising Ethics Rules

We follow only ABA Model Rule 7.1 and your state's requirements. That’s why we can’t add fake testimonials or accreditations.

Local SEO Continued After the Launch

Local SEO Continued After the Launch

We build the SEO foundation for you. After the launch, you can continue the SEO work in-house or we can help with ongoing SEO as a separate service.

Client Reviews

Trusted by Professional Attorneys Worldwide

At Pixxen, we call it a success only when our clients get scalable results from their investments.

  • rating rating rating rating rating

    It was worth it!

    “Our old website looked okay but we were not happy with the leads. Pixxen found lots of issues and simplified everything. For instance, they shortened our contact forms, improved the mobile experience, and made our reviews much more visible. We started noticing better-quality inquiries soon after the launch.”

    Arthur Vance, Estate Planning Lawyer testimonial quote
  • rating rating rating rating rating

    Can’t recommend them highly enough!

    “They never tried to impress us with technicalities. Everything they did came back to this one fact: "Will this help you sign more cases?" I believe that's exactly how a web design company for attorneys should work.”

    Graham Mercer, Criminal Defense Attorney testimonial quote
  • rating rating rating rating rating

    Great work

    “Pixxen has an amazing team. They pushed back on several ideas I thought I wanted because they knew they would hurt conversions. Looking back, they were right almost every single time! It's refreshing to work with people who care about results only.”

    Sienna Mercer, Employment Attorney testimonial quote

Legal Practice Areas

Designed for Your Specific Practice Areas

A personal injury site sells differently than an estate planning site. We tailor the package to what prospects need before they call.

How to rank in the Google 3-pack as a local attorney

How to rank in the Google 3-pack as a local attorney

The 9 GMB signals Google weighs most heavily for legal queries, ranked by impact.

Customizable Practice Area Page Template That Ranks

Customizable Practice Area Page Template That Ranks

The exact 11-section structure we use, with word counts and schema markup.

Asking attorneys' clients for reviews without breaking bar rules

Asking attorneys' clients for reviews without breaking bar rules

Three email and text templates that comply with ABA Model Rule 7.1.

The 4-question consultation form that doubled signed retainers

The 4-question consultation form that doubled signed retainers

Why 14-field intake forms kill conversion and what to ask instead.

Attorney bio pages that signal expertise to Google

Attorney bio pages that signal expertise to Google

A teardown of 7 attorney bios from firms ranking page 1 for competitive PI keywords.

Law firm PPC vs SEO: the real math for 2026

Law firm PPC vs SEO: the real math for 2026

Why $150 CPC personal injury keywords don't mean PPC is dead — and when SEO beats it.

Man in Suit

The Decision is Yours Now

Ready to Dominate Your Local Market?

We created this exclusive package to help independent business entities like you have a strong web presence. Feel free to get in touch with us and share your needs. Let’s do something amazing together.

Law Firm Web Design Pack at Only $999

  • Conversion-Focused Design

  • Site Review Included

  • Project Plan Within 24 Hours

  • Bar-Rules Compliant Build

Frequently Asked Questions

Yes. Our defined scope contains logo & brand identity design, custom website development, SEO foundation, and one month of support – all at $999. We don’t include third-party costs such as domain, hosting, or other paid subscriptions. Their specific providers bill them, not us. It’s always important to evaluate the project scope when you’re comparing law firm website design costs across providers.
We can’t promise that, and no honest agency ever will. What we deliver is the foundation, speed, content, and local setup you need to build your rank with. How far it climbs depends on your market, reviews, and content quality over time.
Yes, we write the attorney website content, but you’re the legal expert who’ll review every single page before launch. We write content based on your input and by researching your practice areas. Nothing gets published without your approval.
We build everything with attorney advertising rules in mind. That includes highlighting past-results disclaimers where results appear and mentioning no guaranteed-outcome language or clear jurisdictional statements. Since rules vary by state, the final compliance review is yours to make. We’ll make any change you mention in your reviews.
Yes. We can route intake form submissions into the most common law practice management tools, including Clio, MyCase, PracticePanther, and many others. Tell us about the system you use on the kickoff call, and we’ll confirm exactly how the connection will work before we start designing.
Yes, we can do both. We are skilled in law firm website design for both solo attorneys and firms with a handful of lawyers. For multi-attorney sites, we develop individual bio pages and assign practice areas within the same package structure.
We structure your site to make sure each of your jurisdictions is represented accurately. That includes clear statements about your practice areas and dedicated location pages where they genuinely apply.
We’ll manage the migration with extreme care. To help you keep the equity you’ve paid for, we’ll map all of your existing pages, preserve what ranks, and set up proper redirects. However, we suggest you first check your current contract terms, as some legal marketing contracts have specific exit provisions.
Not really. The launch itself is the package, and we keep our promise: absolutely no retainer attached. Your package doesn’t require ongoing SEO or content work for the launch. If you still need the support, we can discuss it separately, on your terms.
You continue to run your website with full access and ownership. As we train our clients during the 30-day support window, many successfully maintain the site themselves; others return for updates whenever needed. With us, you are never locked in.

Law Firm Website at Only $999

Not happy with your current design? Think your site takes too long to load? We can solve it all.